The Pseudo-Economics of Multilevel Marketing

Nicole Hala17. mája 2022176

Slovak version

“Imagine financial freedom. Whatever that looks like to you, it is here. You’re fully able to access that and tap into that.”
–Pruvit Consultant, video

 “In six months I was able to leave teaching…I’m working less hours, making more money, and helping people. Why not?”
–Primamerica Consultant, video

“Be a Full-Time Mom. Have a Part-Time Business. With Full-Time Pay. Ask Me How!”
–Paparazzi Consultant, Facebook post

#FireYourBoss Like I did!”
–Pure Romance Consultant, Instagram post

This is just a sampling of the countless “business opportunity” pitches that are everywhere on social media these days.  Although the “opportunities” involve a variety of products — everything from cosmetics, wellness, and home care products to fitness programs, life insurance, and cryptocurrencies  – the pitches have common themes: freedom, security, work-life balance, empowerment, support, family, community.  Interestingly, the appeals are not strictly economic or material and seem more…spiritual.  An almost ubiquitous selling point is the chance to be part of something “bigger” – a mission, a movement.  Again and again, in one form or another, there is the collectivistic proviso: “you succeed only by helping others succeed.”  And the ultimate promise of [Read More]

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